Dofollow and Nofollow Links: why you should focus on them in 2020

Dofollow and Nofollow Links: why you should focus on them in 2020
February 1, 2020 1 Comment SEO Shadrack biwot

When you venture into blogging, you get to hear much about dofollow and nofollow links. I know just like I was many may have heard about it but haven’t gotten a better way of understanding this if you are one then you need not worry anymore as you are at the right place.
Linking plays a critical role in search engine optimization (SEO). This though doesn’t mean that it’ll just be easy building links. The best way to tackling this is by first getting to know about dofollow and nofollow links and be able to tell between the two. That way, you’ll have a foundation to lay for your online success.
In today’s article, I’ll cover much of what you need to know about nofollow and dofollow links. But before going to that I’ll give an overview of why backlinks play a vital role in the growth and success on the web
The importance of Backlinks

Whenever your web page receives an inbound link then your page automatically gets a little SEO boost.
Link building is, therefore, a powerful way of boosting your SEO. The more quality links you have to your site, the more likely search engines will trust you and see your site as a dependable one.

Dofollow Links
These are links that the search engines can follow to get to a linked website.
Links are always Dofollow by default, and they don’t need additional HTML attributes to make them follow. Having Do follow links on your website lets you pass on authority to sites linked to.
Nofollow Links
nofollow links contain a code known as an attribute. This allows search engine bots to understand that they shouldn’t follow the link. These links do not influence the search engine rankings.
This is how it usually looks: rel=“nofollow.”
Benefits of Nofollow Links
Let’s now look at an overview of the benefits of nofollow links
They help to diversify your link profile
Traffic boost from second-tier links and backlinks
SEO boost to your referenced page
They can guard you against Google penalties
Helps with social signals
Helps with influencer marketing

What Type of Links is generally Nofollow?
Any link that has the rel=”nofollow” tag is technically a nofollow link.
However, inbound links from the sources below generally tend to be nofollow:
• Blog comments
• Forum posts links or other forms of user-generated content
• Social media links (e.g., links in Facebook and Twitter posts)
• Some blogs and news sites (such as Entrepreneur and Huffington Post)
• Press release links
• Links from “widgets.”

Difference between a dofollow and a nofollow link
For web users, it’s impossible to tell the difference between a dofollow and nofollow link. The difference between the two is that nofollow link has a nofollow tag.
A big difference between the two is when it comes to search engine optimization (SEO).
The simple difference between Dofollow and nofollow links is that dofollow links contribute to search engine rankings, while nofollow links don’t.
That’s why, when it comes to building backlinks, you want to get as many
Ways of finding out if a Link is Dofollow or Nofollow?
Here I’ll give you two ways that will help you determine if a link is dofollow or nofollow
• make use of SEO browser extensions
• Use backlink analysis tools
Let’s discuss them in detail:
1. Using SEO browser extensions
Mostly, we can be able to tell between the two through the help of browser extensions. One of the best Chrome extensions for this is the “Nofollow extension.”
This is a useful tool that automatically puts a dotted link around any nofollow links.
2. Using backlink analysis tools
Backlink analysis tools like Ahrefs and SEMRush helps in determining the presence of nofollow and dofollow links on your site. These tools are though available in paid versions
For a beginner, I’d suggest Ubersuggest that is available for free.
Visit Ubersuggest and enter the domain you want to find backlinks for.
Let’s use my domain shadrackbiwotkeyleafy.co.ke as an example:
Click on “backlinks” on the right part of the screen, under the “domain overview” section:
Here’s what you’ll see:

ubersuggest
As you can see, all the links with the “NF” text next to it are nofollow links, and the ones without that text are dofollow links.
In Which Cases We Should Use No Follow Links?
You will have many reasons to use nofollow links on your site. They may be in different areas, as well. Let’s discuss some of the most common areas and why you should prevent the search engines from using the link for SEO.
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How Do I Use Nofollow Links on My Site?
It all depends on what technology your website runs on.
For instance, if your site runs on the WordPress platform, all blog comment links will have the nofollow attribute by default.
you may also consider reading legit ways of doing your own SEO

About The Author
Shadrack biwot I am shadrack biwot. I'm a content creator, shoe enthusiast, lifestyle blogger, online marketer and an entrepreneur. step into the scene to let it drip.
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  1. 1

    Shadrack biwot

    Great post

    Reply

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