KEYWORD RESEARCH: WHAT IS AND HOW TO DO PROPER KEYWORD RESEARCH FOR SEO

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keyword research

To be able to make it in blogging, you need to do proper keyword research to earn more traffic from search engines. Optimizing your site’s keywords will guarantee you success. As a blogger, you must have come across such statements times and again.

While Google puts bloggers on toes with all the algorithm updates, keywords should be among your priorities when launching your blog to help you grow your reach from search engines.

The main aim of writing this article is to help you build your knowledge on:

  • What keyword research is
  • Importance of keyword research
  • Benefits of keyword research
  • How to do research for keywords
  • Free and paid tool that come in handy when performing keyword research

What is keyword research?

This is the process of finding and doing an analysis of search terms people key in on search engines to help you drive targeted audience to your site.

In simple terms: whenever we encounter a problem, we use search engines to find solutions to the problem and expect to find answers within the first pages.

With keyword research, we are able to identify those words or phrases that your targeted audience is seeking answers to from search engines. With the knowledge of those queries, we can now be able to optimize to help users find answers and in turn grow your business.

The major role of keyword research is to find those topics and give it a business value by using them to attract targeted audience. The process of optimizing keywords for search results is what we mostly term as onpage SEO.

Why is keyword research important?

  1. Helps understand the language used by targeted audience on search engines.
  2. Helps discover untapped queries that could directly help you drive in more traffic organically
  3. With targeted audience, there will be increased engagement on your site thereby increasing your conversion rates.
  4. With keyword research, you’ll be able to understand the direction where the market and customers are headed and take advantage of that by giving them exactly what they are looking for.
  5. Competitive advantage: keyword research will help gain a lot of backlinks in turn raising your domain authority.

Read why and how to increase your domain authority

As a blogger, you should be able to take advantage of keyword research to remove those keywords that are not beneficial to your blog and be sure to maximize on profitable keywords for your benefit and growth.

Types of keywords in keyword research

When it comes to types of keywords, we have various types of keywords depending on exactly what the user targets to achieve.

Let’s go with an example of SEO services tools.

  • As a blogger, you might want to know how to choose a SEO service tool
  • You might want to know the #1 SEO tool
  • You’re ready to purchase a SEO services
  • Or you might just be using the term SEO services tool for research

With just a single term you can see that a user might be having completely different reasons for entering the same term and expects to find answers to their questions. This is where we come down to the different types of keywords.

  1. Informational keywords
  2. Commercial keywords
  3. Informational keywords
  4. Transactional keywords
Ways of doing keyword research

There are tons of ways that could be used in doing keyword research. But, on this post I’ll just focus on those tips that can help a newbie or someone struggling with keyword research.

To simplify this I’ll divide it into three:

  • Find a competitor
  • Use keyword gap
  • Use of seed words
  • Find a competitor

This is the simplest way that most bloggers are using. With this, you find websites that are leading in your niche. Enter the domain and find keywords that the domain is ranking for.

With that, you’ll get details like:

  • Keywords that are driving maximum traffic to your competitors site
  • Volume, traffic and keyword position
  • Use of seed words

This is a technique of finding unique keywords that no one is targeting. This option can be time consuming but worth the struggle.

  • Use of keyword gap

This is a way of finding keywords that your competitors are ranking for and you’re not. This is just a way of an existing website finding untapped fields that your competitors are already benefitting from.

Free and paid tools that come in handy for keyword research
  1. Ubbersuggest

With ubbersuggest, upon loading, the page you can start keyword research right away. Just enter your URL or seed keyword, set region preference and click search.

keyword research

You don’t need to create an account with ubbersuggest to be able to use it.

  • Google keyword planner

Though not a standalone solution, keyword planner is a trusted tool in the field.

It has two ways that it can be used: finding new keyword opportunities and viewing its search volume.

It won’t take long for keyword planner to find hundreds of keywords at your disposal including key metrics like average monthly searches, average CPC bids etc.

  • Keyword tool

Keyword tool can help find long tail keyword ideas scrapping Google auto complete suggestions. Compared to other keyword research tools, the numbers of keywords you get really stand out.

Best paid keyword research tools

  1. SEMrush

This tool is not just solely meant for keyword research. Rather, it’s a full blown SEO and digital marketing analytics platform and it’s pretty powerful.

With keyword difficulty tool, SEMrush lets you put potential target keywords against so you can decide which keywords are more profitable.

  • Ahrefs

Ahrefs implements a card based approach making every bit of information more presentable, readable and easy to find.

Compared to SEMrush, it simply has an amazing and more organized layout which makes keyword data more readable.

Final thoughts

On our next post we’ll be talking about on-page SEO for the moment I hope this guide will come in handy in helping you with your journey on keyword research.

If you have questions or ideas will come handy utilize the comment section below.

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