semrush vs ahrefs

SEMRUSH VS AHREFS: which is the best go for SEO and marketing tool in 2021


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SEMrush vs Ahrefs. Typically, these are two highly competitive SEO and marketing gurus. Which of them is a go for tool in 2021?

I know what you might be thinking. Would it not be better if you had to randomly pick post keywords hoping to perform well in search engines? Our main aim for this review is to give you a detailed review of these two giants that can take you places.

In a nutshell, this article will help you come to a conclusion of what best works for you. And to answer that:

SEMrush vs Ahrefs: which tool is worth paying for?


SEMrush vs Ahrefs: which of them offers you killer features? Obviously all of them offer great features.

Keyword research

If serious in growing your blog online then you must have invested in paid SEO tools like Ahrefs or SEMrush to be able to find profitable keywords for your PPC and search campaigns.

Let’s take a look at the ability of both tools to finding keywords.

SEMrush for keyword research

With SEMrush, you’re offered amazing keyword research tools “keyword magic tool” included. With 20billion keywords being the LARGEST keyword database.

With this tool, you have access to a ton of data including:

Keyword suggestions

Monthly search volume

Keyword trend

Total number of organic results

CPC distribution

this is how the keyword research tool looks like:

semrush vs ahrefs

with the above image, with our keyword example “SEMrush vs Ahrefs” SEMrush offers an enormous amount of data.

Ahrefs for keyword research

Ahrefs offers you thousands relevant keywords with accurate search volume, difficulty, advanced metrics etc. with 10.2 billion keywords


with the image above, you immediately have access to a variety of useful keywords like:

keyword difficulty

search volume

organic clicks

CPC value

as seen, both tools are of great value when it comes to keyword research. Ahrefs is excellent for organic keyword research whereas SEMrush offers you all in one tool that comes in handy for organic content research and PPC ad research with accurate keywords volume (so it is a go for tool as compared to Ahrefs)

read: keyword research: what is and how to do keyword research

SEMrush vs Ahrefs: competitor analysis

Competitor analysis is a part of SEO that should be among your priorities but it’s often neglected. both Ahrefs and SEMrush have competitor analysis tools so let’s dig in to see what’s best for you.


one thing that makes SEMrush outshine most tools is that there never comes a time when you run short of opportunities

you can use tools like:

keyword gap: compares multiple websites with your own

semrush vs ahrefs

how it works

  1. enter your competitor

specify up to any 5 domains. be sure to get a list containing common and unique keywords they rank for.

2. choose keyword type

switch between keywords for paid, organic and PLA.

3. get insights

find out competitors with largest keyword profile.

other competitor research module for SEMrush are:

traffic analytics

organic research

backlink gap

market explorer


Ahrefs have a domain comparison tool. it has quite some resemblance to SEMrush where you add up to 5 competitors to be able to get a side by side comparison.

with this tool, you have access to metrics like: domain ratings, backlinks etc. this way, you’re able to tell how well your site is doing as compared to your competitors.

on the downside, it doesn’t give you any information on how to improve.

semrush vs ahrefs

competitors are a goldmine if information that can inform every aspect of your SEO strategy and help you aim for the best.

competitors analysis helps you:

learn what works and what doesn’t

learn competitors weaknesses

learn competitors strength

SEMrush has more tools that are dedicated to your competitors with recommendations from your competitors track.

SEMrush vs Ahrefs: backlink analysis

now let’s take a look at backlink analysis using both SEMrush and Ahrefs.

SEMrush for backlink analysis

with SEMrush, you have have exceptional backlink analysis and link building tools at your disposal.

they have a backlink analysis tool that have the ability to discover the backlinks on any website in the world.

you just have to enter a domain in the tool.

semrush vs ahrefs

here’s an example of an in-depth overview that you’ll get of the corresponding profile

semrush vs ahrefs

Ahrefs for backlink exchange

Ahrefs has a tool called “site explorer” for analyzing any website. you’ll have access to data like:

number of backlinks

refering domains

organic keywords

ahrefs rank

semrush vs ahrefs


When it comes to backlink analysis, both SEMrush and Ahrefs are great. But here’s the thing: SEMrush offers you an exclusive tool for backlink analysis whereas Ahrefs doesn’t have an exclusive backlink research tool as it comes in-built with their Site Explorer.

SEMrush vsAhrefs: content creation

this is the major area where there seems to be a huge difference between the two tools

Ability to check SEO potential and originality available in google docs and WordPressyesno
Audit website content performanceyesno
track online mentions of any word or phraseyesno
find the most popular content on every topicnoyes
improving web pages by getting competitor based recommendationsyesno

SEMrush for content creation

SEMrush has an SEO content template that helps you in analyzing your competitor’s content get more ideas for writing SEO optimized content. this tool is available on Guru and business plans.

semrush vs ahrefs

moreover, SEMrush has an exquisite tool called seo writing assistant. it has an addon for Google docs and wordpress.

semrush vs ahrefs

Ahrefs for content creation

Ahrefs have a tool called content explorer that helps find top performing content for your content research.

you find data like: key SEO, social metrics for each webpage including domain rating and referring domains.

semrush vs ahrefs

of the two tools, semrush has the upper hand as they have more to offer.

SEMrush vs Ahrefs: domain analytics

let’s try and get a semrush vs ahrefs overview of domain analytics.

Domain analytics majors in looking at specific keywords a site is ranking for.

Ahrefs for Domain Analytics

This is performed by site explorer. it has the ability to show how well a domain is performing in paid and organic search. you can also be able to see your competitors historical performance here.

semrush vs ahrefs

SEMrush Domain Analytics

with SEMrush domain analytics tool, you can access the overview and organic research data. it also shows backlinks, advertising research etc

they offer an insane amount of data including authority score, organic search traffic, and paid search traffic. Moreso, you can add up to 3 competitors.

Domain Overview SEMrush
SEMrush vs Ahrefs Pricing: Which Tool is Best Bang for Your Buck?

Both SEMrush vs Ahrefs are priced at similar pricing points as SEMrush plans start at $99.95 per month whereas Ahrefs plans start from $99 per month.

SEMrush is currently offering 3 pricing plans.

  1. Pro (starts at $99.95 per month and best for starters)
  2. Guru (starts at $199.95 per month and best suited for small businesses)
  3. Business (starts at $399.95 per month and best suited for agencies)

Here are the pricing plans of SEMrush.

semrush vs ahrefs

All SEMrush plans offer you a 7 day money-back guarantee. You can upgrade/downgrade or cancel your account whenever you want.

Ahrefs is offering 4 pricing plans which are listed below.

  1. Lite ($99 per month, great for beginners)
  2. Standard ($179 per month, great for bloggers)
  3. Advanced ($399 per month, great for SEOs)
  4. Agency ($999 per month, suitable for agencies)

Here are the pricing plans of Ahrefs.

ahrefs pricing

what makes SEMrush incredible?

The most accurate data for
search volume
Keyword search volume is vital data for building your
SEO and PPC campaigns, for which erroneous data
may waste your efforts, time, and money.
SEMrush constantly updates its databases and offers
the most accurate and relevant data.
Huge keyword database for
The more keywords available for your keyword
research, the more ideas you can get to enrich your
SEO and PPC campaigns. The total number of
keywords in SEMrush Keyword Magic tool now exceeds
20 billion – it’s the largest keyword database on the
The most accurate position
tracking tool on the market
All SEMrush users can have daily data updates, mobile
rankings, and the ability to buy additional keywords by
default, with no additional payments or add-ons needed.
We provide basic tracking functionalities to all SEMrush
users, which makes our Position Tracking tool incredibly
suitable for SEO specialists.
Moreover, the SEMrush Position Tracking tool shows
local level volume data for all subscribers, no matter
which plan they have.
SEO reportingIt’s so important to organize all the data in one place and
easily create a report for yourself, your team, your boss
or the client that will let you track all the KPIs you need.
In SEMrush you can create visually appealing custom
PDF reports, including Branded and White Label
reports, report scheduling and integration with GA, GMB
and GSC.
A tool for toxic links
monitoring and penalty
With SEMrush you can make a detailed analysis of toxic
backlinks, toxic score and toxic markers with the option
to outreach.
Content Marketing PlatformSEMrush has content optimization, creation tools and
has lots of unique features that will take your content to
the next level as, for example: SEO Writing Assistant,
On Page SEO Checker/SEO Content Template, Content
Audit, Post Tracking, Brand Monitoring.

Pros and Cons of SEMrush VS Ahrefs

Pros of SEMrush:

  • Offers free trials to new users (you can grab 30 day free trials of SEMrush Pro and 14 days free trials of Guru)
  • Excellent keyword data with accurate keyword volume
  • It constantly adds new features and tools which is the reason why over 6 million people are using it
  • Excellent value for money (as it gives you access to over 45 SEO tools)
  • You can find thousands of tutorials and videos on using SEMrush

Cons of SEMrush:

  • There’s a huge learning curve as SEMrush gives access to so many tools (so it takes time for you to fully understand the usage of each of those tools)

Pros of Ahrefs:

  • Extremely easy to use interface
  • Great tool for keyword research
  • Excellent customer support

Cons of Ahrefs:

  • Doesn’t offer as many extensive tools as SEMrush
  • It doesn’t offer any free trials unlike SEMrush


SEMrush vs Ahrefs which is a better tool? i know this is an unfair question but i hope this article will help you get the right answer. please give your feedback on the comment section below.

2 thoughts on “SEMRUSH VS AHREFS: which is the best go for SEO and marketing tool in 2021”

  1. Pingback: The SEMrush Affiliate Review: Earn A 40% Recurring Commission! - SHADRACK BIWOT

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