Do you wish to write an SEO friendly content for your site?
Writing SEO friendly content for your blog is a skill that will guarantee the success of your blog.
We all can write articles. This is why you see the web is littered with new blogs every day. The difference comes in writing SEO-friendly content this needs a lot of practice to be able to write SEO content.
In this blog, we’ll share popular tips for writing SEO-optimized content that will see your articles on the first page of ranking results.
Each blog you write is like a web page when it comes to search engine ranking. This is why you are able to optimize each post with a specific keyword for search engine rankings.
When writing SEO friendly content, there’s a lot that needs to be kept in mind. There must be a complete SEO checklist that must be followed.
How to write SEO friendly content
If you’ve been thinking that you can just write posts and wait for them to go viral, then believe you me, that is a complete waste of your time.
Step1. Do research
In this stage you will discover a couple of things that will help you kick start on writing SEO friendly content.
- Keywords to target
- Article length
- Type of article
- Questions people ask
In this case, I’d recommend SEMrush to help you in doing your topic research and keyword optimization. This will give you an all round idea on which keywords to target.
Click here to grab your SEMRUSH 7days free trial.
Step2: search intent
In this section, search on Google using your target keyword to see which article Google thinks is best depending on your keyword.
You might notice a pattern on the search results. Some may show lists and some won’t. Check out the image provided below.
Step3: article idle length
This refers to the idle length of article you’ll have to increase in order to rank on Google’s first page.
In this case, I’d recommend the SEMrush writing assistant to help you identify the idle word limit.
How to use SEMrush writing assistant
Log in to SEMrush dashboard (if you don’t have SEMrush grab your free trial)
Under On-page and tech SEO, click on SEO content template
Enter your target keyword and select your target country and device.
Click on create SEO template
And wallah! You have the results.
Naturally, I’d say an SEO friendly content should be 1600+ words. Learn more on this on long form content.
With the results, now make an effort to analyze the top 10 results of your target keyword. It may seem like a lot of work but worth it if you need to rank on the #1 page of search results.
Step4: people ask
If you have been observant with your Google search results, if you search on Google with your specific keyword, you’ll see a section displayed on search results known as “people also ask”.
You can use these questions to provide answers on your article.
Note: if you click on a single question, Google is bound to add more questions. So get to answer as much of these questions to increase your chances of ranking on Google’s first page.
This is a smart move to ensure that your SEO friendly content answers most questions that users are searching for on Google.
With that known, it’s time for you to learn the art of writing, and optimization of your content for SEO.
Post title and meta title
I know you might be wondering what could be the difference between the two. Let’s tell the difference first.
Post title: this is how the title of your post is displayed on your website.
Meta title: this is how your post appears on search engine results.
If you have no specified Meta title on your post, your post title will automatically act as the Meta title.
Be sure to include your focus keywords on your Meta title.
As far as SEO plugins are concerned, they all offer an option to add a Meta description on your post.
The Meta description is like an overview of your post. So in around 150 words, be sure to create a captivating description that is worth clicking.
Image alt attribute
If you didn’t know, Google is unable to read images. So an image alt text is the only way Google can be able to recognize an image.
Avoid uploading images that haven’t been properly named. Doing so is a huge mistake.
Make sure the name of the image and the alt text is relevant to the image itself to be on a safer side. Moreover, be sure to add your keywords on your image alt attribute.
Internal linking and the anchor text
By now you must have realized that it’s proper to link to your old post to reduce bounce rate, to improve navigability, and also to enable Google to re-crawl your older posts.
I’d recommend using LinkWhispers for your internal linking.
Heading tags(H1, H2, etc)
Using heading tags in an important aspect of writing SEO friendly content and also an important part of SEO copywriting.
On WordPress, the post title is always H1 by default so you can add H2, H3 as you continue. Also don’t forget to add your focus keyword on at least one of your heading tags.
In WordPress, the post title is usually taken to be the permalink and at times the post title is too long. Be sure to edit your permalink to remove stop words and also avoid making it wordy.
These stop words are usually ignored by search engines so it’ll be best to remove them from the permalink.
SEO friendly content checklist
- Keyword research
- Content length
- People also ask
- Post title and Meta title
- Meta description
- Heading tags
- Internal linking