Google Adsense: What is and How to Make Money With it in Kenya

There are multiple ways of monetizing your site’s traffic in Kenya. They all have one thing in common and that is they are related to advertising third-party products. Google Adsense is the most popular of such programs.

Adsense came into the field in mid-2003 and is currently a very popular advertising program on the web.

In this article, we are going to provide you with an overview of what Google Adsense is and how you can monetize your site with it as a Kenyan blogger.

What is Google Adsense?


Adsense is a free simple way for publishers/bloggers to earn money by displaying ads on their sites.

with this program, you get paid according to clicks, impressions, and other kinds of interactions that your site visitors get to do with the ads displayed on your site.

Sign up with Google Adsense here

How Adsense works

The whole process of Google Adsense is quite simple. let’s put it in three simple steps:

  1. You sign up and make ad spaces available.
  2. Ads are displayed on your site.
  3. You get paid.

When you sign up you are given a piece of code that you need to insert into your site pages and that’s all you’ll need to get started.

This process was made even simpler with the introduction of the Site Kit plugin by Google on October 31st, 2019.

This plugin gives a publisher the ability to set up and configure all Google key services and to easily monetize as the plugin places the code on your site pages for you.

Whenever a site visitor clicks on an ad, you get paid for it.

Google Adsense works on a pay-per-click basis. this means you have to acquire as many clicks to those ads as possible.

Caution: under any circumstances do not try to artificially increase the number of clicks on your site.

Moreover, do not encourage your site visitors to click on ads or neither should you click on your own ads as Google has a very accurate system for preventing fraud and such activities may get your site suspended.

The amount of money you’ll earn will vary depending on the type of ads clicked. This is because the 0advertisers pay different prices for different ads.

How much can you earn from Adsense in Kenya?

Advertisers are charged per click. As a publisher, you earn 68% of the click amount or 51% for custom search ads.

The commission per click hugely depends on the competition and CPC in your niche.

Thanks to the availability of SEO tools, with keyword research, you can be able to know how competitive a keyword is and its CPC.

let’s take an example of ubbersuggest as an example taking Google Adsense as our keyword:

As you can see from the above image, we’re able to know the competition(search volume) and the cost per click (CPC) of that particular keyword.

To add to that, the tool goes further to give you more details by offering you suggestions of related keywords related to the one in your niche that you intend to target.

Each with its CPC and the competition it has makes it is easier for you to target highly competitive keywords hence improving your chances of earning high commissions with Google Adsense.

I chose the ubbersuggest tool because it’s a free SEO tool that can be more convenient for bloggers who are just starting out.

For paid tools, I’d suggest using SEMrush.

Note: The commission you get to earn doesn’t solely depend on CPC, it also depends on the relevance of the ads to your audience. Does it interest them?

Blog traffic

Most importantly, being able to get targeted traffic to your blog is more like its heartbeat.

You might have all the profitable keywords and perfect ad placement but, of what use will it be if you have no one visiting your site?

You have to bear in mind that not every site visitor will click on an ad.

According to webmasters, a 1% – 2% click-through rate(CTR) can bring less than $1 to the table.

This explains the amount of traffic you require for you to earn a decent income from your Adsense in Kenya.

Don’t build your hopes on earning $1000+ with a 5-10 page blog. It’s advisable to have a minimum of 20-30 pages of content before you sign up for Google Adsense.

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