If you have been a blogger for a while, you must have come along the term Domain Authority times and again. But, what is it? Is it that vital in blogging? In this post, I’ll take you through what you need to know about it and how to improve your DA. We bloggers have one goal in common. Rank higher on search engines.
What is domain authority?
This is a way of predicting how good a website will rank on search engines. It is mostly used to describe the strength of a website’s SEO. If a site is ranking for a lot of keywords, then it definitely has a high Domain Authority.
Domain Authority score ranges between 0-100. A website with a high DA of closer to 100 usually ranks higher on search engine result pages (SERP).
Why is it crucial to increase your Domain Authority?
Increasing your Domain Authority increases the chances of your website ranking high on search results. It is the most accurate representation of search results landscape and key to understanding why other sites are ranking high on search results as compared to others.
How to improve your Domain Authority
We all know that DA isn’t gained by paying for it or taken by force. To improve your Domain Authority you need a concrete strategy, quality content and most of all patience.
It takes a while to build up your authority. There are many key factors to keep in mind like on page SEO, making sure your site is mobile friendly and not forgetting your site’s speed.
However, you need to put much effort on your link profile. They are #1 ranking factor on Google. The stronger your link profile, the higher your Domain Authority.
Let’s now take a look at ways of improving your Domain Authority:
- Content is king
This is what draws an audience to your site. There is no compromise when it comes to content. Be sure to employ infographics in your content to make it go viral.
Always put content with a nice length of about 800 words minimum. Longer contents are usually considered informative. Make your content more professional in your niche.
- On page SEO
This also plays an important role in aiding your Domain Authority climb up. With Yoast SEO plugin, it’ll make it simpler for you on what to do to make SEO king. With the help of Yoast, you can employ the following onpage optimization checklist.
Keywords: be sure to keep your keyword density between 0.5 and 1.5% to avoid littering.
Metadescription: make sure to add a nice length of your metadescription with the keyword included.
SEO title: write catchy titles and try including your keyword at the beginning of your title.
Image optimization: add alt tags to your images with the keyword included.
This is how the recommendations look on Yoast:
With proper onpage optimization, it’ll be much easier for your site to rank well on search results and also increase your Domain Authority.
- Internal linking
The one thing you need to reduce on your site is bounce rate and this can only be achieved through proper internal linking to your old posts that are related to your current post. This will prove your post more informative and easy to navigate.
Wikipedia is a perfect example of internal linking with DA of 100.
If you have access to Yoast premium, you’ll realize how easy internal linking has been made easy. It offers you suggestions of relevant posts to link to.
- Build backlinks
We all know how much of a headache generating quality backlinks can be. But in the long run, it’s worth the struggle.
Just a piece of advice, don’t go for sites that generate backlinks in minutes. Those links are not worth it. They may either get your site penalized or you may lose your rankings.
You can be able to generate quality backlinks through:
- Guest posting
- Writing quality content(this will be a natural link builder)
- Share your posts on social media
- Remove links that may be harming your site
This is as key as gaining quality links to your site. This is a process that needs that needs to be done continuously to ensure your site is spotless.
By disavowing bad backlinks, you will have a good link profile for a high Domain Authority score.
- Let your domain age
Domains that have been in the field for sometime are more likely to rank higher on search results. This is not to say that new sites cannot rank on Google. It is just to say that it is going to take time for you to build your Domain Authority so you need to be patient.
- Blog regularly
For your blog to always be up to date, you need to focus on your blogging frequency. I know it is not easy to post regularly but to be able to build your Domain Authority, you need to be consistent.
Regular posting comes along with benefits like:
- Makes internal linking easy with enough content to link to
- Improves your writing techniques
- Builds trust among your audience
- Higher traffic, increase in conversion and sales
What is considered a good Domain Authority?
Generally, weak domains rank between 0-20. In between 20-50 is a good Domain Authority. The moment your site reaches 50-60 or more, then your site has an excellent Domain Authority.
Always target to get quality links and not the most links. That way, you’re guaranteed a good Domain Authority score.
How to check your domain authority
It is important for you to check your sites Domain Authority from time to time and steps your site is taking to achieving an excellent DA.
There are many Domain authority checking tools that will aid you in checking your DA and that of your competitors.
I’d recommend you to go for MOZ Google chrome extension. Once you are logged in, you’ll be able to know the Domain Authority of any site by entering the URL or search term on Google chrome tab. This is how it’ll appear.
Factors MOZ uses to determine their scores
There are several factors considered when calculating domain authority.
- Search engine friendly: this is basically the structure and user friendliness of your site. If poor, it’ll be difficult for search engines to crawl your site in turn hurting your scores.
- Linking root domains: these are the unique backlinks your site has. You should always keep in mind that you can earn a higher Domain Authority if you have links from different websites than having multiple from the same website.
- MOZ trust: this is used to calculate backlinks by closely monitoring how your website is related to trusted sites.
Obtaining a higher DA can be challenging and it’ll take a lot of time to get there. But with the above mentioned steps, you’ll one day achieve your goals.
That’ll be all on Domain Authority. If you have questions or more to add, be free to give your suggestion in the comment section below.